For us at ALTI it is important that our brand and our jewelry are presented in a good and correct way. We want our jewelry to be represented by people with the right attitude and who have both heart and soul in what they do and stand for. Among our ambassadors you will find everything from well-known singers to songwriters, models, fashion designers and dancers.
We are so happy and grateful that these people have chosen to be ambassadors for ALTI!
Jessica Jäger is a person who touches people – with her singing, with her words and with her genuine concern for other people. When she sings, she opens hearts, tears down walls, comforts and calms. That is why she is extremely appreciated as a soloist at ceremonies where people are most vulnerable, not least at funerals. If there is one thing she wants to give others with her singing, it is “breathing space” – a moment to land in herself, to get in touch with her own feelings – without blinders, to stop from stress and rushing and regain balance inside.
In the same way, she meets and coaches people who give so much of themselves to others without receiving in return—often as a result of a lack of self-love and self-worth. For these individuals, life can become a marathon of constantly giving, saying yes, being there for others, and neglecting their own needs and feelings.
Here too, Jessica brings that same sense of “breathing space”: an oasis to rest in for a moment, but also a space to be challenged—so that real change can happen. Just like a breath consists of both a passive exhale and an active inhale.
It comes as no surprise that Jessica represents ALTI’s piece “BREATHE” (“ANDAS”).
“I’ve always had a penchant for fine things. Being a lover of jewelry, working with Åsa and ALTI is an absolute pleasure. Her shared aesthetic sense and attention to detail when designing and creating my one-of-a-kind custom ring produce truly amazing results!”
Frank Bell – American singer/songwriter and humanitarian.
“Words” is based on the idea that everyone carries certain words—perhaps from a song lyric or a poem—that hold deep emotional meaning.
The jewelry, in this case a ring, with a quote unique to each piece of jewelry becomes an extension of its wearer’s innermost feelings. I made a ring for Frank Bell, an American singer and songwriter with over 800,000 views on YouTube He has a hammered multi-colored oxidized silver ring with the text “Everything falls into place” which is the name (then in English) of his latest album. Feel free to read about him and listen to his music: Feel free to read about him and listen to his music:
On December 4, 2011, I was selling jewelry at Tonhallen in Sundsvall. That’s where I met Jessica Falk for the first time—singer, songwriter, and speaker. When I saw and heard her perform, I immediately thought, “Wow, she really embodies what I stand for—she would be the perfect ambassador for my jewelry.”
Shortly after, I asked if she would like to help design a piece of jewelry, and she said yes. When we met again some time later, we realized that we share the same values and outlook on life, and what we stand for. This collaboration resulted in the piece: “Live Always” (“Lev alltid”).
One of Sweden’s most outstanding singers, Lisa Nilsson, had her major breakthrough with her third album Himlen runt hörnet in 1992.
A dream came true—Lisa is one of my greatest idols, and she is now an ambassador for ALTI. She wears the piece “Satisfaction,” created by me together with Veronika Eriksson, inspired by Veronika’s original painting of the same name. This piece embodies independence, female strength, and passion. Lisa is a perfect representative of this jewelry, and we are incredibly proud of this collaboration.
Some time ago, I participated as an exhibitor with my jewelry at Breath Day in Stockholm. There, I met Samir Sabri, who was giving a lecture and sharing his life story. I showed him my Strength Amulet, and he immediately connected with it. We decided to explore a collaboration—which we have now begun.
Samir is the founder of the organization “2nd Chance,” whose mission is to prevent young people from turning to crime. Through our collaboration, 10% of the sales are donated to this cause.
After some time, I read the book about his life, “The Case of Samir,” written by award-winning crime journalist Anders Johansson from Aftonbladet together with Samir Sabri. It tells the remarkable true story of what really happened.
A wrongful conviction led young Samir into a spiral of crime, eventually becoming one of Sweden’s most feared cash-in-transit robbers. But the story is also about the way out—about completely turning one’s life around.
Samir Sabri’s life story is incredibly powerful. Had he chosen a different path as a young man, he might have become a successful business leader—instead, he became deeply involved in crime.
To truly understand his journey, we need to go back to 1986, when 15-year-old Samir confessed to the murder of his stepmother in order to protect his father. As a young boy, he entered the prison system and forensic psychiatric care—and thirty years later, he emerged a scarred man.
He was convicted based on his false confession, and when he later revealed that his father was the real perpetrator, no one believed him. For years, his calls for help went unheard.
It wasn’t until crime journalist Anders Johansson began investigating the case and uncovered evidence pointing to Samir’s innocence that things started to change. In April 2016, the Svea Court of Appeal granted a retrial based on new evidence, and after 30 years, Samir was finally acquitted.
“The most important thing I have to say today is that it is possible to get out of a situation and change your destiny,” says Samir.
After a life marked by prison and drug-related crime, Samir Sabri has now found a new direction and meaning in life. Today, he is a highly appreciated speaker and inspiration to many.
With his background, he can credibly show young people that there is a way out of crime and drug addiction.
He has worked as a national coordinator for the Swedish Public Employment Service’s project “Unga In” (Youth In). Samir also works as a contact person within probation services and the social services in Solna.
He is the founder of 2nd Chance, an initiative aimed at preventing young people from turning to crime.
I am proud to share that Sanna Nielsen wears a custom-designed piece from ALTI. I feel truly happy to have her as an ambassador for my jewelry, as I see her as a genuine and warm person—and an incredibly talented singer.
The idea behind the piece is a boldly hammered “S” for “Sanna,” three sparkling stones symbolizing her radiance and success, and a thinner hammered wire that, together with the “S,” forms a heart—representing her warmth and kindness.
Amy Diamond wears a beautiful turquoise wire heart from ALTI—and it suits her so well.
She is a talented singer and a genuinely kind person, making her a wonderful ambassador for ALTI’s jewelry. I feel proud and happy that she wears the piece.
Don Rasmus Degard works as a host and presenter at various events with artists, and he wears a bracelet from ALTI.
