Hello!
I am a jewelry designer from northern Sweden who has been working with jewelry creation in various materials since 2007. Designing and creating jewelry in silver comes naturally to me because I find it beautiful and meaningful to wear.
It is important to me that all my jewelry carries meaning and is timeless. Since I personally design and craft every piece, I want my customers to always recognize a piece from ALTI. My jewelry is made to suit everyone, always. In Örnsköldsvik, where I grew up, people don’t say “always” (“alltid”)—they shorten it dialectically to “alti.” That’s how the brand name ALTI was created.
The brand stands for unique, handmade, and personal jewelry. Our logo is shaped like a heart to embody the idea of how important it is to bring your heart and soul into what you do. The heart is also formed by the letters ALTI, representing the first letters of my children’s names. My children are my greatest inspiration and joy in life, and they give me the motivation to create.
I built my company ALTI from the ground up, and it feels incredible to now sell jewelry to customers all over the world. My studio, shop, and silver workshop were based in Sundsvall for many years, but on December 1, 2023, they moved to the beautiful coastal village of Stocka in Hälsingland. My jewelry is sold here in the shop, through my webshop, and via carefully selected retailers.
I hope you love my jewelry as much as I do!
// Åsa Backman, founder of ALTI
At Strandvägen 33 in Stocka, you will find ALTI’s workshop and boutique.
At the home of founder Åsa, a farmhouse has been converted into a studio and shop. You can come here to buy finished jewelry, special orders or get tips and advice when buying jewelry as a gift. There are no special opening hours, but you can either take a chance and come by or book a time for your visit. Most people call or email to make an appointment, which makes it easier because you can then schedule time to help you find what you are looking for. You can always come by for a chat or a cup of coffee 🙂 If I’m not there, ring the bell in the big house then I’m probably there or out walking my little dog 🙂
In one part of the house, you’ll find the silver workshop where all the designing and crafting takes place. Here, there are various machines, silver materials, and everything needed to create unique and beautiful jewelry.
As a customer, you are always welcome to step into the workshop and see how it looks. It’s often very appreciated to get a glimpse of what goes on behind the scenes.
Warm welcome to ALTI!
ALTI is happy to visit your home and host a jewelry viewing, showcasing the collection. Gather a few friends over a cup of coffee and explore the jewelry together!
We bring the jewelry to you if you live in Sundsvall and nearby areas. You can purchase on-site or place custom orders based on your preferences. As a thank you for hosting, you’ll receive 50% off a piece of your choice.
If you prefer, you can host the event at Åsa’s studio instead. The same host gift applies, and you’ll have the opportunity to see the full collection all at once.
Get in touch and we’ll schedule a time!
